From the desk of Andrew Ross.
Offering creative solutions spanning across areas
of brand, environment, and experience design.
Working closely with friends, artists, brands,
and founders to create authentic and captivating
expressions of their mission.
Currently: The New Company
Based in San Francisco
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GIANNIS FREAK 7
As part of the Giannis Freak 7 launch campaign for Nike Basketball, The New Company created The Freak 7 “City Run” — bringing the mentality and work ethic of Giannis to the next generation. The Nike Elite training session hosted by Chicagos own, Young Wayne, brought together rising EYBL players with exclusive footwear seeding — and a surprise drop-in by Giannis and the Antetokounmpo brothers.
2025
Brand Identity
Experiential Design
Art Direction
Production
Credits:
THE NEW COMPANY
Executive Creative Director: Matt Luckhurst
Creative Director: Steven Olimpio
Design Lead: Andrew Ross
Strategy: Eric Nelson
Sr. Project Manager: Elle McCarthy
Executive Producer: Helena Corzan
Photography:
Adam Jason Cohen